Course Detail
Integrated Digital Marketing Strategy with AI and Automation
Course Reference Number: TGS-2026063806
Course Overview
This is an advanced programme that equips learners to transform from a digital marketer into a future-ready, AI-empowered marketing strategist across 4 areas and several comprehensive topics.
1. Strategy & Planning Foundation Build rock-solid marketing strategies from the ground up — crafting omni-channel plans, managing digital campaigns, and conducting deep competitor & customer research.
2. AI & Data-Driven Marketing Mastery Go beyond basic analytics. Apply AI and machine learning to predict customer lifetime value, personalise at scale, optimise your marketing mix, forecast SEO performance, and run AI-powered A/B tests — all backed by real data.
3. Advanced Execution & Channel Mastery Get hands-on with paid media, e-commerce, SEO, PR, and influencer marketing — learning how to plan, launch, and manage high-performance campaigns across every major channel.
4. Generative AI, Automation & Future Tech
Master ChatGPT, Claude & Gemini for strategic marketing, build automation and CRM workflows, deploy AI agents, and explore Voice AI, AR/VR, and Visual Search — all within ethical and legal frameworks (GDPR/PDPA).
Learners will build competencies in media strategy and performance marketing, applying AI agents, automation, and AI-powered experimentation to improve ROI while operating within PDPA/GDPR governance.
Course Objectives
By the end of the course, you will be able to develop integrated digital marketing strategies and campaign plans across multiple channels, using market, competitor, and customer data to inform strategic decisions. You will apply AI-enabled tools for measurement, attribution, optimisation, and performance improvement, while designing advanced channel, content, and campaign strategies that enhance engagement and marketing outcomes. You will also use Generative AI, prompt engineering, automation, and CRM tools to support digital marketing execution, and evaluate emerging technologies, AI governance principles, and compliance requirements relevant to contemporary marketing practice.
Mode of Delivery
Classroom Face-to-Face
Learning Outcomes and Topics
Learning Outcomes:
- Integrated digital marketing strategies and campaign planning across multiple channels
- Market, competitor, and customer data interpretation for strategic marketing decisions
- Use of AI-enabled measurement, attribution, optimisation, and performance improvement tools
- Advanced channel, content, and campaign strategies for engagement and marketing performance
- Application of Generative AI, prompt engineering, automation, and CRM tools in digital marketing exe-cution
- Emerging technologies, AI governance, and compliance requirements in marketing practice
Topics to be covered:
- Integrated Omni-Channel and Digital Marketing Plan
- Digital Marketing Strategy and Management
- Market Research – Competitor Analysis & Customer Research
- Applied Data-Driven and AI-Enabled Marketing Strategy
- AI-Driven Predictive Analytics & Personalization
- Machine Learning for Customer Lifetime Value Prediction
- AI-Powered Attribution
- AI-Powered Marketing Mix (MMM)
- SEO Analytics & Forecasting
- AI-Powered A/B Testing Platforms
- Advanced Marketing Campaign Management – Paid Media & Media Planning
- E-Commerce and Performance Marketing
- Advanced SEO and Content
- Public Relations Management
- Influencer Management
- Advanced Generative AI for Strategic Marketing (ChatGPT, Claude, Gemini)
- Advanced Prompt Engineering
- Automation & CRM – Lead Scoring and Nurturing Workflows
- Integrating AI & Automation in Digital Marketing – AI Agents & Autonomous Marketing Systems
- Emerging Tech Integration (Voice AI, Visual Search, AR/VR Marketing)
- AI Governance and Compliance in Marketing (PDPA, GDPR)
Who Should Attend
Minimum Entry Requirement
- Education: Minimum GCE ‘O’ Level, NITEC/Higher NITEC, or equivalent.
- Language and Literacy: Minimum ES WSQ WPLN Level 5 in Workplace Literacy, based on the average of Reading, Listening, Speaking, and Writing components, or equivalent.
- Relevant Work Experience: At least 1–2 years of hands-on experience in digital or performance marketing, CRM, marketing analytics, e-commerce or content marketing, or related roles.
- Digital Marketing Knowledge: Foundational understanding of key areas such as paid media, SEO, email marketing/CRM, social media marketing, marketing analytics, customer journeys, and conversion funnels.
- Platform Experience: Practical experience with at least one advertising, analytics, CRM, marketing automation, e-commerce, or campaign management platform, such as Google Ads, Meta Ads Manager, Google Analytics, or email/CRM tools.
Assessment
Duration
2 Day(s) (16 Hrs)
Course Fee
Full course fee before SSG funding
$981.00 (Incl. of 9% GST)
Registration Fee
A Registration Fee of $10.90 (Incl. of 9% GST) will be collected upon course registration, and It is non-refundable.
* In the event of any class cancellation by Eduquest, the Registration fee will be refunded
Miscellaneous Fees (Incl. of 9% GST)
Admin Fee for Absent and Reschedule: $32.70
Admin Fee for Make-up Session for Partial Absent, Appeal & Re-assessment: $54.50
Miscellaneous Fees refer to any non-compulsory fees which the trainees pay only when applicable. Such fees are normally collected by Eduquest when the need arises.
Fees indicated are per pax and not per proforma invoice or invoice.
|
Nett Fee after SSG’s Course Fee Funding Funding Validity Period: 15 May 2026 to 14 May 2028 |
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| Type | Category of Individuals | ||
| Singapore Citizens, Singapore Permanent Residents and Long Term Visit Pass Plus (LTVP+) holders | Employer-sponsored and self-sponsored Singapore Citizens aged 40 years old and above | SME-sponsored local employees (i.e Singapore Citizens and Singapore Permanent Residents) | |
| Funding Source | |||
|
SkillsFuture Funding (Baseline)
Up to 50% of Course Fees |
SkillsFuture Mid- Career Enhanced Subsidy
Up to 70% of Course Fees |
SkillsFuture Enhanced Training Support for SMEs
Up to 70% of Course Fees |
|
| Course Fee | $900.00 | $900.00 | $900.00 |
| SkillsFuture Funding | $450.00 | $630.00 | $630.00 |
| Nett Fee Payable (Before GST) | $450.00 | $270.00 | $270.00 |
| GST (9% x $900.00) | $81.00 | $81.00 | $81.00 |
| Final Amount Payable (Incl. of 9% GST) | $531.00 | $351.00 | $351.00 |
(For Local Employers) More about SFEC https://www.skillsfuture.gov.sg/sfec
* Self-sponsored individuals must be at least 21 years old.
#Absentee payroll support in addition to course fee funding available for employer-sponsored candidates.
*Terms and conditions applies to all types of SSG fundings.More details at www.tpgateway.gov.sg
Schedule
Course Fee $981.00 (Incl. of 9% GST)
This Course Includes:
Duration: 2 Day(s) (16 Hrs)
Language: English
