Course Detail
Applied Digital Marketing with Generative AI for Strategy, Content, Media and Vendor Management
Course Reference Number: TGS-2026064014
Course Overview
This structured two-day program takes learners from strategy to execution using core digital channels and AI-enabled workflows. Participants build practical skills in marketing strategy development, media strategy and content development, analytics and CRO, customer and trend analysis, responsible AI decision-making, and vendor management. Through hands-on exercises and applied examples learners will plan integrated campaigns and execute tactics across social, search, websites/landing pages, chatbots and email automation, using prompt engineering and GenAI tools and common marketing automation platforms.
Course Objectives
Mode of Delivery
Classroom Face-to-Face
Learning Outcomes and Topics
- Core principles of integrated digital marketing and brand positioning to shape marketing strategy and communication plans.
- Fundamentals of analytics, customer behaviour and CRO to interpret performance and inform media strategy.
- Prompt engineering and generative AI workflows for research, audience insight, copy, creatives and content refinement.
- Responsible AI use and AI ethics considerations applied to marketing decisions, targeting and content design.
- Practical implementation of digital channels and tools — social (organic & paid), SEM, chatbots, websites/landing pages, SEO, email and marketing automation.
- Vendor evaluation, selection and basic vendor management practices for campaign delivery, monitoring, risk mitigation and performance oversight.
- Integrated Campaign Planning – Marketing Communication Plan
- Fundamentals of Analytics
- Conversion Rate Optimisation (CRO)
- Marketing Trend Analysis
- Brand Management (Brand Positioning, Content Strategy & Workflow)
- Introduction to AI Ethics and Responsible Use
- Customer Behaviour Analysis (Gen AI for Personalisation)
- Apply AI Ethics in Marketing Decisions
- Integrated Marketing Landscape – Digital Marketing Fundamentals
- Introduction to Social Media Marketing
- Social Media Strategy & Paid Social
- Search Engine Marketing
- Chatbot Basics for Customer Engagement
- Website Design & Landing Page Basics
- Website Landing Page Tools (WordPress, Wix)
- SEO in Practice
- Content Marketing for Business Outcomes
- Prompt Engineering Principles
- Prompt Engineering for Marketing & Sales
- AI Powered Content Creation Tools
- AI Image Generation Tools
- Email Marketing with Automation
- Email Marketing Essentials
- Vendor Evaluation & Selection
- Contract Negotiation Basics
- Performance Monitoring
- Relationship Management
- Problem Solving & Conflict Resolution
- Risk Mitigation
- Marketing Automation Platforms (HubSpot, Marketo, Salesforce, etc.)
Who Should Attend
Marketing Executives and Coordinators, Digital/Performance Marketers, Social Media and Content Specialists, CRM/Email Marketers, Marketing Communications Officers Client/Account Executives, Small Business Owners.
Minimum Entry Requirement
- Education: Minimum 3 GCE ‘N’ Level passes including English , NITEC/Higher NITEC, or equivalent. An equivalent WSQ/ITE/diploma pathway suitable for working adults in marketing-related roles
- Language and Literacy: Minimum ES WSQ WPLN Level 5 in Workplace Literacy, based on the average of Reading, Listening, Speaking, and Writing components, or equivalent.
- Participants need to have basic computer knowledge to navigate the Internet for research purposes.
- Participants must also have a Gmail email address prior to the start of the course.
- Participants are also required to bring in a personal laptop with valid email account.
- No prior work experience required; however, prior exposure to marketing activities is preferred.
Assessment
Duration
2 Day(s) (16 Hrs)
Course Fee
Full course fee before SSG funding
$817.50 (Incl. of 9% GST)
Registration Fee
A Registration Fee of $10.90 (Incl. of 9% GST) will be collected upon course registration, and It is non-refundable.
* In the event of any class cancellation by Eduquest, the Registration fee will be refunded
Miscellaneous Fees (Incl. of 9% GST)
Admin Fee for Absent and Reschedule: $32.70
Admin Fee for Make-up Session for Partial Absent, Appeal & Re-assessment: $54.50
Miscellaneous Fees refer to any non-compulsory fees which the trainees pay only when applicable. Such fees are normally collected by Eduquest when the need arises.
Fees indicated are per pax and not per proforma invoice or invoice.
|
Nett Fee after SSG’s Course Fee Funding Funding Validity Period: 22 May 2026 to 21 May 2028 |
|||
| Type | Category of Individuals | ||
| Singapore Citizens, Singapore Permanent Residents and Long Term Visit Pass Plus (LTVP+) holders | Employer-sponsored and self-sponsored Singapore Citizens aged 40 years old and above | SME-sponsored local employees (i.e Singapore Citizens and Singapore Permanent Residents) | |
| Funding Source | |||
|
SkillsFuture Funding (Baseline)
Up to 50% of Course Fees |
SkillsFuture Mid- Career Enhanced Subsidy
Up to 70% of Course Fees |
SkillsFuture Enhanced Training Support for SMEs
Up to 70% of Course Fees |
|
| Course Fee | $750.00 | $750.00 | $750.00 |
| SkillsFuture Funding | $375.00 | $525.00 | $525.00 |
| Nett Fee Payable (Before GST) | $375.00 | $225.00 | $225.00 |
| GST (9% x $750.00) | $67.50 | $67.50 | $67.50 |
| Final Amount Payable (Incl. of 9% GST) | $442.50 | $292.50 | $292.50 |
(For Local Employers) More about SFEC https://www.skillsfuture.gov.sg/sfec
* Self-sponsored individuals must be at least 21 years old.
#Absentee payroll support in addition to course fee funding available for employer-sponsored candidates.
*Terms and conditions applies to all types of SSG fundings.More details at www.tpgateway.gov.sg
Schedule
Course Fee $817.50 (Incl. of 9% GST)
This Course Includes:
Duration: 2 Day(s) (16 Hrs)
Language: English
